Microsoft has been awarded a patent they applied for in 2000 to extend the functionality of cookies and web beacons. Trouble is, I really can’t discern where the originality in this concept lies – thousands of web sites do this every day. Ars Technica (quote below) suggests the focus may be on the addition of an API to these ‘permanent cookies’ – of course how permanent can any file be on any computer device for a savvy user?
Provide developers with an Application Program Interface (API) which can be called from languages such as JavaScript, ASP, and VBScript. The permanent cookie can contain four data types consisting of bits, counters, dates, and strings. In the patent description, Microsoft also notes that the cookie is flexible enough to allow for new data types in the future.
The patent itself is lengthy and obtuse, but I wonder what’s really ‘new’ in here. The abstract suggests that it’s the application of the cookie info to what content a user is presented on subsequent visits; I believe that’s been done in many forms by many web sites using cookies and databases in the past.
Just weeks after closing their deal to buy Meedio, a software developer of a ‘roll-your-own’ digital entertinament solution akin to Microsoft’s Windows XP Media Center Edition, Yahoo! has put a branded version of the software out for free download. called Yahoo! Go. Download the software here and give it a spin. It includes features to access video, music and photos on your local PC, as well as TV tuner integration should you have one, including DVR features. I do wish the Flickr piece was a bit more feature-rich; currently there’s no way to select your own photos or specify a tag to view, it simply includes a half-dozen or so pre-selected tags/groups to view as slideshows. One nice bit of integration is the ‘Video’ area – with Yahoo video content presented alongside your own, as well as search features for other video content. Overall, a very nice UI with a ton of features.
Two big bits of news today – first that Apple unveiled the new 17" Intel MacBookPro just in time for the kickoff of the NAB show out in Vegas (via TUAW). Along with that, there’s an interesting article discussing efforts between ESPN (and most likely other members of the Disney Internet Group) and Apple to integrate advertising in a more significant way (reg. required at Advertising Age). Two rants as a result – where is my 12" MacBook Pro? My back cannot deal with the 6.8 pounds of computer in that 17-incher. And on the ads front, I’m all for it. With the size of the podcasting audience today, there is a real market for ad-supported content for those of us who just don’t want to pay for premium materials. Bring on the tracking and reporting, and Madison Ave will beat a path to your door.
Apple will include technology in the next major release of Mac OS X, Leopard, that lets you install and run the Windows XP operating system on your Mac. Called Boot Camp (for now), you can download a public beta today.
Microsoft has been awarded a patent they applied for in 2000 to extend the functionality of cookies and web beacons. Trouble is, I really can’t discern where the originality in this concept lies – thousands of web sites do this every day. Ars Technica (quote below) suggests the focus may be on the addition of an API to these ‘permanent cookies’ – of course how permanent can any file be on any computer device for a savvy user?
