Since the February launch of the CNN Enhanced interactive television product, there has been very little trade coverage of what I think is one of the most interesting and widely distributed domestic ITV projects around – it reaches over 11 million Echostar Dish Network households with constantly updated, 24/7 news content. Interactive TV Today,aka [itvt] has just published a lengthy interview with myself and Kevin Cohen, SVP at Turner Broadcasting who was the main sponsor of the project. I worked on this project for over a year before it launched, and I’m quite proud of what it achieves. Here’s my favorite quote from yours truly:
Trotz: At CNN, we try to make practical and logical reuse of things that we create for one medium in others. There are probably several dozen syndicated products that use the feeds from CNN.com–whether those products are on mobile or on other Web sites or are RSS feeds or what-have-you.
We’ve essentially taken that same approach with this new interactive TV application–this approach of repackaging the content that we produce for CNN.com. The site has nearly 25 million unique users per month, and it’s updated every minute of the day. So we want to make that broad array of constantly updated content available to viewers on EchoStar, and–later, hopefully–on various cable platforms. And we want to do this in such a way that it’s accessible while they’re watching our bread-and-butter core product, the CNN US linear network.