Category Archives: technology

Gametap Reborn

Gametap 3.0

Yesterday marked a major milestone for everyone’s favorite broadband gaming service. Launched back in 2005, Gametap was born out of the concept of doing what Turner Broadcasting has done for other businesses – acquiring rights to libraries of content, then programming that content in new and lucrative ways. Now, with yesterday’s launch, Gametap is adding to that subscription model by offering a rotating selection of free games to play from their web site, as well as simultaneous access to new releases (Lara Croft’s latest). There is now also a direct digital download service  where you can download to own games. David Reid, Gametap’s VP of Marketing, sums it up this way:

It’s really hard to explain to someone what 900 of the greatest games of all time in one place means.

My team has been working with Gametap for several months now integrating advertising into both their new and improved web site as well as their new lite and existing deluxe player. It’s been an exciting project – it’s always fun to do work where it involves gaming! And did I mention that there will soon be a Mac client too – said to be by late Summer according to one of the Joystiq articles! Woohoo!

More coverage here:

GameTap Opens the Spigot

So the news broke earlier this week that everyone’s favorite broadband gaming site, Turner’s very own GameTap is expanding their offering to include free-to-play games in an ad-supported environment. You can guess that my team has been actively working on this project for a while. It’s pretty exciting. Much like the varying levels of ‘membership’ on services like Xbox Live, GameTap will offer non-paying, non-registered users access to some games, playable from a light-weight version of their ‘grandaddy’ client. General Manager Stu Snyder (who was just promoted yesterday to a new role as executive vice president and chief operating officer of animation, young adults & kids media in addition to his GameTap role) said it this way in the Business Week story:

“With 2 to 3 million uniques per month, we realized we weren’t monetizing that many uniques to our website,” he says. “We kind of looked back and said, ‘gee, we should [offer an ad-supported version].’ Also, our demographic was looking for an easy way to play games without making a huge time commitment or financial commitment. So we figured why not have all options for all gamers?”

Other content becomes available with a free registration, and users can graduate to the full product and 800+ games with a full subscription. We have also been working to support an ad-supported version of the large range of video content previously only available in the full client known as Gametap TV. I think this ad-supported model has some real legs! Coverage of the project has been widespread, from Business Week, Ars Technica, Kotaku, and the San Jose Mercury News.

Gushing for the Mac

I think they’ve outdone themselves – the new iPhone (despite the Cisco product by the same name) looks absolutely killer – taking a completely fresh approach to the UI of the mobile phone, and creating a true mashup of relevant technologies. Apple has posted a great walkthrough of the features including their interesting approach to many of these features at http://apple.com/iphone/ – check it out.
Although I need to see it to really understand and confirm, Jobs keynote speech seemed to describe the new phone as less a touchscreen and more of a ‘proximity’ screen – where your gestures, not ham-handed mashing of buttons triggers responses. So from unlocking it (a side to side gesture over an on-screen ‘slider’) to zooming in on webpages or images by ‘pinching’ the area of interest, this sounds like an amazing step forward. It’s super slim – 11.6mm thick, about the width of the Uniball pen I carry around. It’s running some flavor of OSX, so development of applications will hopefully be straightforward. And it includes some very tight integration with Cingular (exclusive in the domestic market for some time to come) in regards to a visual form of voice mail – where each message can be accessed independently, rather than the typical wading through obscure menus. And it includes robust Wifi and Bluetooth 2.0, with some very smart widget integration from Google Maps (GPS of some sort active here), to Weather (location aware), to Stock Quotes. No RSS shown, but I suspect that’s probably not hard to pull off either. Anyway, at a price of most other ‘smartphones’ like by Verizon PPC6700, this is a strong contender. Too bad it doesn’t include an expansion card slot. My only hesitations here are that although it supports IMAP or POP email, getting to my corporate Exchange server is my top priority, as well as the fact that it’s on Cingular, when I’ve recently moved over to Verizon. I may still be drawn to try this out come June. Price is not bad either, at $499 for the 4gb or $599 for 8gb.

Also announced to day was the shipping date (February) and the final name (Apple TV) of the ITV product mentioned here previously. No big surprises there, although it’s now confirmed to include a hard drive (40gb) as well as 802.11n, the speediest of the current close-to-standard Wifi technologies. These features were both rumored over the last few months.
Not mentioned in the Stevenote was the addition of a new Airport Extreme Base Station, shaped to fit squarely below or above your brand-new Apple TV box. See picture at right. The unit is prices at $179, and includes a USB port for shared devices, as well as a hub to connect other Ethernet devices. Obviously, this is also an 802.11n device. Apple has a new feature built in here to provide extended network storage as well. You can connect an external USB hard drive to your network via the USB port, or attach a USB hub to connect multiple devices. Ideal for network-attached storage of large video, image or music libraries or simply for backups.

MacBookPro, Attempt No. 2

Well, it’s back. After initiating a return of my MacBookPro with the defective screen on November 4th, the brand-spanking new replacement made it in record time from Shanghai, arriving today after shipping out yesterday! She looks A-OK – I’ll post impressions shortly…. By the way, I think this makes it two MacBook Pros in my hands in the same time some of my coworkers have been waiting for one to arrive. I guess the ‘expedited order’ since my first was was ruled DOA by the helpful folks at AppleCare actually helped this time.