Sorry, but I couldn’t resist. I’m proud to let folks know that I’ve joined Google, leading ecosystem engagement as a Director in the Product Management team working on one of the most complicated (and some would say) controversial projects happening in digital advertising today.
I’ve long been focused on just how much data floats along aside the digital ads ecosystem, and just how important that data is to the companies with relationships to our visitors as well as to those users themselves.
The Privacy Sandbox seeks to create a more private open internet, while still providing targeted advertising tools that help keep the open internet free.
Here’s an excerpt from a talk I gave to a room of about 400 folks at the Interactive Ad Bureau’s Digital Video Summit a few weeks ago in NYC, speaking about my work as co-chair of the IAB Digital Video Committee and the standards that org has developed over the last 15 months or so. Hopefully it makes some semblance of sense, although without the slides I was speaking about, it’s a little tough to follow. If I get around to it, I’ll refer to them here as well.
So much has been said about the 2008 Election already – I don’t have much to add. Let’s just say that Sam is very happy that ‘Mr Obama’ as he calls him came out on top. I had the pleasure of working out of the CNN.com newsroom on the big night, which for our purposes was something of a sleeper – with polls pretty much clearly indicating who was going to win, we didn’t melt down the internet (or our ad serving) quite the way we thought we might. We were more than prepared for anything that might happen – in the end it was just a pleasure to see how things unfolded.
Early this morning, Turner launched the new NBA.com – and our intrepid ads team was there at the dawn of crack (5ish) to make sure our piece of the puzzle went smoothly. Check out the site, it’s pretty spiffy, if you’re into that whole basketball thing.
