All posts by jetrotz

the author of this blog.
astrophotography, atlanta, Photography

How I got lost in space

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When you view my astrophotography on Facebook and Instagram, have you ever wondered how the heck I’m doing this? Well, more than a few of you have asked, so I thought I’d write a short bit of background on the process. If you’re interested in learning more, please reach out.

I dove headfirst into this hobby during the summer of 2017 when a total lunar eclipse cut across North Georgia. I picked up a used Celestron reflector telescope, one I’d lusted for as a preteen in all those gift catalogs. And almost 50 years later, and I finally owned one! And with that purchase, the descent into AAS (astronomy acquisition syndrome) began.

Continue reading How I got lost in space →
advertising, work

Great Googly Moogly

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Sorry, but I couldn’t resist. I’m proud to let folks know that I’ve joined Google, leading ecosystem engagement as a Director in the Product Management team working on one of the most complicated (and some would say) controversial projects happening in digital advertising today.

I’ve long been focused on just how much data floats along aside the digital ads ecosystem, and just how important that data is to the companies with relationships to our visitors as well as to those users themselves.

The Privacy Sandbox seeks to create a more private open internet, while still providing targeted advertising tools that help keep the open internet free.

Cocktails

Buy the book today!

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It’s finally here! The result of over 2 years of my adventures deep into the world of mixology is finally available! Click here to pick up your copy today.

All proceeds from Quarantine Cocktails go to Giving Kitchen, a charity that provides emergency assistance to food service workers through financial support and a network of resources. This community was hard-hit by COVID-19, and this is my way of giving back.

Quarantine Cocktails celebrates drink & cocktail history over 84 full-color pages. The book features 110+ recipes, each with my color photos, from pre-Prohibition to modern classics, including ten originals. You’ll learn practical techniques, as well as guides to the tools, tricks, and ingredients to take your home bartending to the next level. The book explores the history and styles across six core spirits – Whiskey, Gin, Rum, Agave, and Liqueurs/Brandies. A comprehensive topical index and a cocktail finder, plus practical recommendations for sourcing tools and ingredients as well as valuable books, websites, and YouTubers to inform your cocktail journey.

Cocktails, Gin

Aviation

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The first ‘historic’ cocktail I made when I began this journey into the world of mixology at the beginning of the COVID-19 lockdown. Created back in the early 1900s, the drink has fallen a little out of favor owing to a very floral-forward taste profile. Some suggest dropping the Creme de Violette down to a barspoon.

Yield: 1 drink

Aviation

Aviation

Created in 1916.

Prep Time 5 minutes
Total Time 5 minutes

Ingredients

  • 2 oz. London Dry gin - or experiment with 'New World' gin of your choice
  • .25 oz. Creme de Violette
  • .25 oz. Luxardo Maraschino Liqueur
  • .25 oz. fresh-squeezed lemon juice
  • Garnish: Maraschino cherry
  • Lemon twist

Instructions

  1. Place ingredients in shaking tin
  2. Fill with ice, shake for 15 seconds until outside of tin is frosty.
  3. Double-strain into chilled coupe glass.
  4. Use a barspoon to lower a Luxardo cherry into bottom of glass
  5. Express lemon twist over the top to release it's oils then discard.
© (c) Joseph Trotz