Daily Archives: August 11, 2005

Very Pink Hotties Provide Football Fantasy

Posted on August 11, 2005 by jetrotz

Talk about convergence! Girls and (fantasy) football, courtesy of the advertising geniuses at Weiden + Kennedy. ESPN.com fantasy football implements a tried-and-true way to get the attention of the coveted 18-34 male demographic – babes. Link to the videos here(Quicktime). … Continue reading →

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Ads in games, ads not in games

Posted on August 11, 2005 by jetrotz

Video game advertising company Massive recently signed a deal with Vivendi to integrate ‘live’ advertisements within their titles. The first title was the strategy-shooter SWAT4. As one might expect, gamers took about two seconds to find a way to block … Continue reading →

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