Yesterday marked a major milestone for everyone’s favorite broadband gaming service. Launched back in 2005, Gametap was born out of the concept of doing what Turner Broadcasting has done for other businesses – acquiring rights to libraries of content, then programming that content in new and lucrative ways. Now, with yesterday’s launch, Gametap is adding to that subscription model by offering a rotating selection of free games to play from their web site, as well as simultaneous access to new releases (Lara Croft’s latest). There is now also a direct digital download service where you can download to own games. David Reid, Gametap’s VP of Marketing, sums it up this way:
It’s really hard to explain to someone what 900 of the greatest games of all time in one place means.
My team has been working with Gametap for several months now integrating advertising into both their new and improved web site as well as their new lite and existing deluxe player. It’s been an exciting project – it’s always fun to do work where it involves gaming! And did I mention that there will soon be a Mac client too – said to be by late Summer according to one of the Joystiq articles! Woohoo!
More coverage here: