Sorry, but I couldn’t resist. I’m proud to let folks know that I’ve joined Google, leading ecosystem engagement as a Director in the Product Management team working on one of the most complicated (and some would say) controversial projects happening in digital advertising today.
I’ve long been focused on just how much data floats along aside the digital ads ecosystem, and just how important that data is to the companies with relationships to our visitors as well as to those users themselves.
The Privacy Sandbox seeks to create a more private open internet, while still providing targeted advertising tools that help keep the open internet free.
Unlike back in the day when I was with CNNSI.com, real-time biometric and GPS data on the competitors in the Tour de France is now apparently being published into the public domain. Typolis/Ubilabs have created an amazing mashup between Google Maps and data being published by SRM. Here is the result – realtime tracking of the riders, complete with heartrate, speed and similar metrics. Very slick – and better than what I’ve seen on the ‘big sites’ – including ESPN.com. Too bad we can’t see Lance or his disqualified heirs to the yellow jersey.
