Category Archives: technology

technology

Google Searches for Oddball Ad Agency

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When a company declares that one of it’s guiding pricinples is to ‘not do evil’ in their S1 filing, you would expect that their approach to promoting themselves is going to take a slightly different tact than the usual Fortune 500. To that end, Google has already used the resources of innovative agency Crispin Porter + Bogusky, the folks behind Burger King’s Subservient Chicken and Method Soap’s ‘Come Clean‘ campaign.

The first work by Crispin was a series of billboards in hi-tech areas of the country seeking job applicants for Google featuring the following statement: “{first prime digit found in consecutive digits of e}.com.”

Anyway, the New York Post is reporting that Google is looking to expand their conventional advertising in light of greater competition from Yahoo and Microsoft. Google nor Crispin would comment.

technology

HP Goes Linux for Home Entertainment

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Despite already offering one of the slicker Windows Media Center solutions, Hewlett-Packard is announcing a Linux-based home entertainment hub at CES this week. Link to C|net report.

HP’s new media hub will run the Linux operating system, include HD TV recording and an ethernet connection to your home network for access to media files stored on other PCs. It will have a remote control, much like the MCE, but likely have an option for a full keyboard.

It’s fascinating that HP is choosing to go the Linux route when they have so fully embraced Windows Media Center. Variety is good, and a statement on Tuesday from Vyomesch Joshi, executive vice president of HP’s imaging and printing group that “customers want simplicity, innovation and mainstream price points,” seems to explain some of the reasons why they have gone the Linux route.

HP has done this before, way back in 2001, also on a Linux platform. And we all know and love another fabulous Linux-based home entertainment box – the TiVo!

I’m looking forward to seeing HP’s new offering.

technology

Patently Absurd

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The patent office is a fascinating resource, I have discovered, after readying an interesting post on Waxy.org.

Andy Baio points out a patent application by Apple Computer for the backend software used to publish music to the iTunes Music Store. Cool stuff.

Even more interestingly, he points out that you can keep up with your favorite companies approved and pending patents, like so.

So, here are all approved patents and pending applications for Apple Computer. Some other interesting company searches: Google’s pending and approved, TiVo’s pending and approved, and Yahoo’s pending and approved.

And this blog, FreshPatents.com, has RSS feeds by industry on new patent requests/grants. Cool!

technology

Tsunami Strikes Aceh

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BBC footage from a second-story balcony in Aceh, Indonesia. This is one of the most compelling videos I’ve seen to date of the wave striking, in a blink of the eye obliterating everything in it’s path. Single story dwellings are swept away, and only two-story buildings seem to be spared. Via Waxy.org.