Sorry, but I couldn’t resist. I’m proud to let folks know that I’ve joined Google, leading ecosystem engagement as a Director in the Product Management team working on one of the most complicated (and some would say) controversial projects happening in digital advertising today.
I’ve long been focused on just how much data floats along aside the digital ads ecosystem, and just how important that data is to the companies with relationships to our visitors as well as to those users themselves.
The Privacy Sandbox seeks to create a more private open internet, while still providing targeted advertising tools that help keep the open internet free.
Here’s an excerpt from a talk I gave to a room of about 400 folks at the Interactive Ad Bureau’s Digital Video Summit a few weeks ago in NYC, speaking about my work as co-chair of the IAB Digital Video Committee and the standards that org has developed over the last 15 months or so. Hopefully it makes some semblance of sense, although without the slides I was speaking about, it’s a little tough to follow. If I get around to it, I’ll refer to them here as well.
So I’m down in N’Orleans the first part of this week for Admonsters 20th conference as the organization celebrates their 10th anniversary. It’s a great group of folks from across the advertising industry who gather to focus on the challenges and opportunities in advertising operations – an important issue made all the more important by the global economic climate. See the photos above for highlights of the week.
