When a company declares that one of it’s guiding pricinples is to ‘not do evil’ in their S1 filing, you would expect that their approach to promoting themselves is going to take a slightly different tact than the usual Fortune 500. To that end, Google has already used the resources of innovative agency Crispin Porter + Bogusky, the folks behind Burger King’s Subservient Chicken and Method Soap’s ‘Come Clean‘ campaign.

The first work by Crispin was a series of billboards in hi-tech areas of the country seeking job applicants for Google featuring the following statement: “{first prime digit found in consecutive digits of e}.com.”

Anyway, the New York Post is reporting that Google is looking to expand their conventional advertising in light of greater competition from Yahoo and Microsoft. Google nor Crispin would comment.