- Google’s Eileen Naughton speaks to YouTube video monetization. 75 of top 100 advertisers are their clients. #ommavideo #
- Eileen Naughton/Google/Youtube talking about how video measurement is new frontier for engagement and measurement metrics. #ommavideo #
- Format fragmentation? Pshaw! It’s all about innovation. Will ultimately settle on the most impactful versions. #ommavideo #
- YouTube’s homepage – 35-40mm users per day per Eileen Naughton. Seems low, but makes sense given search driving directly 2 content. #omm … #
- Ball State media consumption study shows the reach of digital video is over 14% – but the duration is small – video snacking #ommavideo #
- Folks in audience raising questions about Ball State study missing the viewing of long-form video #ommavideo #
- platform promiscuity prevalent among 18-24 year olds media consumption habits – #ommavideo #
- tv everywhere = the ‘happy place’ for the cable industry – panel at #ommavideo #
- Fred Seibert, original creative director at MTV, speaks to the need for original video producers to compete on ROI – or die. #ommavideo #
- RT @deusexlibris and @GraceMcDunnough: I’m an information junky and I kinda love this http://now.sprint.com/widget/ #
- RT @VivaKi: PS – the live feed of #omma’s Watchable ads panel starts at 12:30 (EST) http://alturl.com/pyh5 #
- Ugh – just saw a conference attendee leave the bathroom w/out washing his hands. #hazardsofconferences #ommavideo #
- Lane 2 of Vivaki’s Pool research project announced: BBE, AOL, MSFT, Fancast, Tremor + Bank of America, US Cellular, General Mills #ommavideo #
- The Pool is about finding the workhorse for online video – the equivalent of the 30-second spot on TV – Tracey Scheppach, #ommavideo #
- Tracey Scheppach: The Pool will find an ad model that beats preroll – but requires signif participation from advertisers #ommavideo I ho … #
- Alan Schulman – while IAB might not agree, think we need thePool, CRE research b4 we publish video best practices #ommavideo #
- RT @VivaKi: IAB and Pool are complimentary, can work together 2 decide a “workhorse” ad standard that works for consumers and advertisers #
- RT @DaisyWhitney: Time should be the new currency of media, Kraft marketing exec says #ommavideo #
- incremental-itis – a dig at cross-media sales crossing over from linear to digital from kraft exec #ommavideo – no more shovel-ware! #
- #omma’d out – now off to sushi #
- Dinner at Morimoto – and the Iron Chef is onsite. Good to see a working chef. #