Several blogs I check out regularly (including BoingBoing and DaddyTypes) point to this posting at Debris.com telling the woeful tale of a company which has insinuated itself into the hospital L&D process, and seem to generally take advantage of a very hectic time in new parents lives by sucking your personally identifiable info (PII). They promise a ‘free’ portrait of your new child – but that’s essentially in exchange for becoming fodder for Growing Family’s list sales efforts. Growing Family’s privacy policy – you know, the one you don’t read ’cause your in freaking LABOR – gives them the right to share your private information with anyone.

Growing Family will use your information from time to time to promote additional products, services, rewards and special offers from Growing Family Network and its select Network Partners.

As Debris.com so appropriately notes – ‘My point is not that Growing Family was deceitful. My point is that, to my dismay, caveat emptor begins at birth.