The conference was great. Kicked off with a keynote by Tarik Sedky, Chief Digital Officer at Young & Rubicam. He spoke quite earnestly about the truck coming down the highway, headed straight for the operational and technical aspects of all digital media – a rapid growth in demand for creativity and originality at all levels of publisher organizations. Check out gettheglass.com for one example he shared. And it turns out that Tarik did some time in Chatham County back in the day – he lived in Thunderbolt when he was working for Anderson Advertising out of Hilton Head on the Gulfstream account.
The first day of sessions focused on ad operations and video advertising, build v. buy for ad operations, motivating operations teams, rich media challenges and the like. Day two was all about the vendors, and I made some good contacts and renewed others. The final day was the most engaging, with less formal presentations that evolved into dynamic discussions on topics on widgets, mobile, and advertising issues in non-linear and AJAX environments. I’m looking forward to keeping in touch with new contacts.