Tag Archives: advertising

It’s Alive!

Although it’s a somewhat soft launch today (shhh – don’t tell anybody), the Turner Broadcasting new venture I mentioned a few months ago when the splash page was posted has gone live today in all it’s UGC and comedic goodness. Get in there, check out the funny stuff (quite a bit NSFW), register and make some friends (I’m JoeBobATL). There are bits of coverage by members of the team (What do I know?), on Fark.com (one of the providers of content, and a great destination on it’s own) and by another one of the content providers, Olde English. Do check out this goofy woman-on-the-street vid (Making Friends by Chelsea Peretti) and the hilarious Sodom and Gomorrah by Brad Neely, pictured above in this screenshot from the launch. My team was involved in the advertising technology for this – and we’re pretty proud of how this came out. Share and Enjoy!

Fore!

Tonight, our ads team participated in the launch of PGATour.com. The site moved over from CBS Sportsline where it had been hosted for a number of years, and moved to our DoubleClick Dart Enterprise system here at Turner. And our group absolutely rocked! Despite another year of working through the holiday week, and a few more tasks through New Years Day, spirits were high throughout. Click here to view a gallery of pics from our war room. Here’s to more golf in our future…

Super Deluxe is in the Wild…

superdeluxe

Yesterday, Turner Broadcasting (you know, those guys who sign my paycheck) took the wraps off a project that’s been in the works for a while – a new broadband site called Super Deluxe (splash site up and running – find the easter eggs!). Dubbed by a story in MediaPost and the Hollywood Reporter as a blend of features of TV networks like Comedy Central with the social networking features of a MySpace, the coverage reports that the site will feature material from both established and emerging comedians and allow for a fair amount of ‘UGC’ (that’s user generated content to those uninitiated among you) from users to also appear on the service. The Hollywood Reporter had this to day:

Dubbed Super Deluxe, the free, advertiser-supported venture will target men 18-34 with a mix of live-action and animated material that won’t skimp on profanity and toilet humor. “It’s like cable TV without the rules,” Turner Entertainment Group president Mark Lazarus said.

TBS has recently announced another effort in a similar vein, though of smaller scale, where users can submit videos to for consideration as being ‘Funny or Not’ as well as the already launched VeryFunnyAds.com, a place to – you guessed it – watch funny commercials. MediaPost reports that the Super Deluxe site will launch in January. My team is involved with – you guessed it again – the ad technology to support the service. We have a busy Fall ahead of us…


Eating my Way Through NYC

So this post is more about food than anything else, but let me highlight the beautiful little dumpling morsels seen above, caught through a window of a joint in Koreatown. As far as work goes, I spent most of last week at meetings in the city, punctuated by a couple of fun dinners with coworkers and friends. First up on Tuesday and Wednesday were a couple of Internet Advertising Bureau events. I spoke on a panel discussing ‘New Mediums, New Challenges – How Ad Operations is Being Redefined.’ Former coworker Mike Stoeckel (now of Fox Interactive) was the moderator, and Tim Messier from Weather.com, Jared Iwata from Microsoft and I had an energetic discussion on podcasting, vodcasting, mobile, video syndication, AJAX and the general implications of Web 2.0 technologies on existing counting, ops and reporting methodologies. Wednesday featured more IAB meetings, including a joint publisher-agency ad ops summit at the NYC ‘Googleplex’ which only opened recently – with quite the cafeteria, let me tell you! Thursday and Friday was a return to all things Turner as we kicked off several major ad technology projects that will keep my team busy through January. I’d be remiss if I didn’t mention the awesome dinners I had while in NY. First at a great Argentinian steakhouse on 9th Ave with my fellow AdOps council members, then a great selection of gourmet pizzas featuring lobster and bacon on one and a white clam topping on another delivered to my old coworker and friend Hart’s place in Chelsea. And finally, a fun outing with coworkers Lauren Gardner and Beth Kuenzi to Koreatown for some hardwood charcoal goodness. That evening was topped off by cheescake (multiples for some of us) at a 100+ year-old bakery in the East Village. Yummy. Photos are here for your salivating enjoyment.