Overhasty Obit for Aperture


Macworld sits down with Apple’s Sr. Director of Pro Apps Marketing to dispel rumours which were rampant last week that the development of Apple’s flagship pro-image workflow application had fired or reassigned it’s entire staff.

“The reports of Apple reducing their commitment to Aperture are totally false,” Kirk Paulsen, Apple’s Senior Director Pro Applications Marketing, told Macworld. “In fact, we’ve got more people working on Aperture right now than ever before. (Macworld)

Think Secret had reported that the team had been axed after extensive criticism of the first version of the application, but Paulsen says this is not the case at all. Daring Fireball heard from his sources at Apple, the departures were an ugly bit of mismanagement of the original team – and all had left of their own volition. This quote sums up the situation:

Aperture’s current engineering team was assembled before the original team left. Aperture was never without an engineering team, and the product’s future was never in jeopardy. (Daring Fireball)

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