Coca-Cola is creating custom content for the PSP game Wipeout Pure, available only to users in Japan as of now. The content will include new ships, courses, menu graphics etc. This is, AFAIK, the first time a sponsor has developed this type of ‘add-on’ functionality for a portable title like this. Could this be where the much-discussed advertising dollars start being spent to reach the refugees from traditional media who spend their time blowing stuff up sted watching the boob tube?

Link: Cokestyle.net (in Japanese).

(Via PSPvault.com)