A new study reported this morning on Mediapost.com (registration required) describes a study commissioned by ESPN to study the use of DVRs by non-early adopters. The report says that 57% of people given a DVR, ultimately returned the unit because they didn’t want it.
Of the 157 households that participated in the test, 90 returned their DVRs for a variety or reasons including: complaints about the installation process, the cost of DVRs, or the fact that the digital set-top devices clashed with or didn’t fit into their home furnishings.
Oh – the study also said that most of these people didn’t tend to fast-forward through commercials. Hmmmm. If anyone happens to have an extra Tivo Series 2 lying around after this test, please send it my way.
