Have a Baby, Get a TiVO

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Now they tell me. Parkland Hospital in Dallas (ya know, where they took JFK when he was shot) participated in a promotion with where new Mom’s received TiVOs with lifetime subscriptions (around a $500 value) as a marketing effort to reach busy mothers. Parkland is reportedly one of the busiest maternity wards in the country at 40 births per day, but I think Atlanta’s own Northside Hospital might give them a run for their money. Trouble is, the TiVO certificates were only in English (Parkland has a high percentage of Hispanic patients) and many recipients had no idea what a TiVO does. Too bad they didn’t do this at Piedmont a few weeks ago, or we could have given birth to TiVO Trotz in the company’s honor. Article at Dallasnews.com (registration required).
Caption: Clad in a TiVo cap, a newborn poses with a plush toy. His mother received a new recorder with lifetime service Friday. Tom Fox/DMN

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