ESPN Joins the Dark Side

In the ‘If you can’t beat them, join them’ category, the New York Times reports today (free registration required) that ESPN has signed a 15-year deal with Electronic Arts giving EA exclusive rights to the ESPN brand in video games. Guess EA is looking at that NFL deal as an even smarter move now. So the big question is – will the new NFL flagship EA game have some Frankenstein-like title? I’m sorry, but ‘ESPN-Madden NFL2k6′ just doesn’t roll off the tongue.