The Long Tail Book Deal

In one of the most interesting articles to appear in WIRED in a long while, Chris Anderson explained the concept of ‘the long tail.’ Now, he has announced a book deal on his blog. This will be a must read for me. So, what is this concept, you ask? Chris explains it like this ‘Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.’ Basically, instead of the traditional bell curve to define interest – very little at either end of the graph, with most interest in the middle – the long tail of the digital age sees tremendous value (read revenue) in the tiny blips of niche interest. Check out his blog, and the WIRED story. It’s eye opening.